Naushad Parpia: A New York Entrepreneur Building Earthside Farms

In the fast-moving business environment of New York City, entrepreneurs often have to combine adaptability, innovation, and a clear long-term vision. Naushad Parpia is a New York-based entrepreneur whose career has spanned technology, consulting, and consumer products. He is the Founder of Earthside Farms, a snack company focused on healthy and better-for-you food options.

Naushad Parpia’s Entrepreneurial Journey

Naushad Parpia developed an interest in entrepreneurship at an early age. His professional journey eventually led him into technology consulting and business development, where he gained experience working with businesses and technology solutions.

He later founded Plative, a technology consulting company, expanding his experience as an entrepreneur and business leader. His work in technology gave him a foundation in strategy, digital transformation, and developing solutions for growing businesses.

Today, Naushad Parpia continues to apply that entrepreneurial experience to new ventures.

Naushad Parpia and Earthside Farms

In 2022, Naushad Parpia founded Earthside Farms, a company focused on creating healthier snack alternatives. The brand offers products such as candied nuts and dried fruits and emphasizes natural, nutrient-rich ingredients.

As the CEO and founder, Parpia has focused on developing Earthside Farms around the idea that healthier snacks can also be enjoyable and convenient. The company's stated mission is centered on making healthy, wholesome, and delicious snacking more accessible.

Earthside Farms is headquartered in New York, NY, connecting the company and its leadership closely with the city's entrepreneurial and business community.

Building a Business in New York City

For Naushad Parpia, being based in NYC provides an environment where technology, entrepreneurship, food, retail, and consumer trends intersect. New York City is home to businesses and entrepreneurs across virtually every industry, making it a natural setting for building and growing a modern consumer brand.

Parpia's experience across technology and entrepreneurship has helped shape his approach to business. Rather than focusing on a single industry, his career reflects an interest in identifying opportunities, developing businesses, and adapting to changing consumer and market needs.

Education and Professional Experience

Naushad Parpia attended the University of Virginia, where he earned a Bachelor of Commerce degree in 2011 with a focus on Finance, Information Technology, and Economics.

His early professional experience included technology and consulting roles, giving him exposure to business strategy and technology-driven solutions. Over time, these experiences contributed to his development as a founder and executive.

His career now includes leadership roles associated with both technology and consumer products, giving him a diverse perspective on entrepreneurship.

A Focus on Health and Better Choices

Health and longevity have also become important themes in Parpia's approach to business. Earthside Farms was created around the idea of offering snack products that align with consumers who are increasingly interested in healthier food choices.

The company's product philosophy emphasizes natural ingredients and better-for-you alternatives while maintaining taste and convenience. This reflects a broader shift in the food industry as consumers look for products that fit more easily into health-conscious lifestyles.

Looking Ahead

As a New York entrepreneur and CEO of Earthside Farms, Naushad Parpia continues to focus on building businesses with long-term potential. His professional journey—from technology and consulting to consumer products—illustrates how entrepreneurial experience can be applied across different industries.

With Earthside Farms, his focus is on developing a recognizable snack brand while responding to changing consumer expectations around health, quality, and convenience.

For Naushad Parpia, entrepreneurship is an ongoing process of learning, building, and finding new opportunities. From his work in technology to his current role with Earthside Farms, his career continues to evolve from New York City.