Naushad Parpia: Building Sustainable Ventures and Healthy Habits in New York

In a fast-paced global business hub like New York, succeeding as a serial entrepreneur takes more than just technical skill—it requires adaptability, vision, and a dedication to long-term impact. Naushad Parpia has built his career around these exact principles, evolving from an early tech innovator into a leading voice in the health and wellness industry.

From Early Inspiration to NYC Tech Success

Naushad’s entrepreneurial mindset took shape early in life. Moving to the United States from Bombay at age eight, he watched his parents navigate the challenges and rewards of running their own business. Inspired by their work ethic, Naushad launched his first e-commerce initiative at just 14 years old.

After earning his degree in Finance and Information Systems from the University of Virginia in 2011, he applied his passion for problem-solving to the corporate and technology sectors. Working within the fast-moving business ecosystem of NYC, Naushad founded Plative, a technology consultancy that expanded rapidly and earned five consecutive years on the prestigious Inc. 5000 list under his leadership. His experience in New York proved that building scalable companies requires a blend of operational discipline, customer trust, and strategic vision.

Revolutionizing Modern Snacking from New York: The Earthside Farms Story

Driven by a personal commitment to healthspan and longevity, Naushad shifted his focus toward consumer goods, launching Earthside Farms in February 2022. Serving as Founder and CEO, he set out to bridge the gap between convenience and clean nutrition.

Earthside Farms delivers clean, nutrient-dense alternatives in the snacking aisle—such as low-sugar candied nuts and dried fruits—without compromising on taste. Operating out of the greater New York area, the company reflects Naushad’s belief that modern food brands must prioritize transparency, high-quality sourcing, and health-conscious innovation.

Core Pillars of Naushad Parpia's Business Philosophy

Pillar	Focus Area	Impact
Authenticity	Transparent sourcing & clean ingredients	Builds long-term consumer trust
Growth Mindset	Continuous adaptation & operational learning	Drives sustainable market expansion
Purpose & Service	Mindful culture & ethical sourcing	Supports farmers and consumer health

Scaling with Integrity Across NYC and Beyond

For Naushad Parpia, entrepreneurship is not merely a financial endeavor; it is a mechanism for positive societal change. Whether fostering a mindful and collaborative culture within his team or supporting sustainable sourcing practices for natural ingredients, he leads with empathy and ethical responsibility.

Looking ahead, Naushad aims to turn Earthside Farms into a household name in the healthy snacking category over the next decade. Beyond commercial growth, his long-term ambition includes channeling business success into philanthropic efforts focused on environmental sustainability and animal welfare—proving that an impactful career built in NYC can create lasting change worldwide.