Naushad Parpia | New York Entrepreneur & Business Leader
Naushad Parpia stands as a prominent New York entrepreneur whose career is defined by a unique ability to bridge high-growth enterprise technology with purpose-driven consumer wellness. His business acumen gained national recognition when he founded Plative, a digital consulting firm focused on cloud technologies, AI, and financial systems. Under his strategic direction as Founder and Chairman, Plative achieved remarkable momentum, consistently earning its place on the Inc. 5000 list of the fastest-growing private companies. This foundational experience in the competitive NYC tech ecosystem honed Parpia's expertise in scalable architecture and operational efficiency—a robust skill set that would eventually serve as the launchpad for his bold transition into the physical product market.
Driven by a deep-seated passion for longevity science, fitness, and holistic health, Parpia expanded his entrepreneurial footprint by launching Earthside Farms in 2022. As CEO, he applied his rigorous, data-forward mindset to the consumer packaged goods (CPG) sector, creating a clean-label snack brand designed to combat the metabolic crashes caused by heavily processed convenience foods. By offering keto-friendly, plant-based treats naturally sweetened to avoid blood sugar spikes, Earthside Farms provides a sustainable energy solution tailored for high-performing professionals. Beyond commercial success, Parpia views entrepreneurship as a vital platform for global good; his long-term vision includes establishing a philanthropic foundation aimed at addressing climate change, environmental sustainability, and animal welfare, proving that purpose and profitability can thrive together in modern leadership.