Everything is personal. Including this blog.
Naushad Parpia
Naushad Parpia | New York Entrepreneur
Naushad Parpia is a New York-based serial entrepreneur and business leader who seamlessly bridges enterprise technology with consumer wellness. As the founder of the Inc. 5000 tech consultancy Plative and the CEO of clean-label snack brand Earthside Farms, Parpia applies an analytical, systems-driven approach to solving everyday human challenges. Driven by a deep interest in longevity science and clean nutrition, he built Earthside Farms to engineer monk fruit-sweetened, low-glycemic snacks that provide sustained cognitive fuel for busy professionals. Today, Naushad Parpia continues to redefine modern entrepreneurship in New York by combining operational excellence, ingredient transparency, and purpose-driven innovation.
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About me
Naushad Parpia, a New York-based serial entrepreneur and business strategist, has built a career around engineering scalable, impact-driven companies. His professional journey is rooted in the enterprise technology sector, where he founded and scaled Plative, a global consultancy that earned a spot on the Inc. 5000 list of fastest-growing private companies for five consecutive years. By applying rigorous systems-thinking to complex challenges, he spent over a decade advising high-growth organizations on digital transformation and operational efficiency. However, navigating the intense, fast-paced corporate ecosystem of the city made him realize that sustained executive performance requires more than just a great business strategy—it demands optimal physical and cognitive fuel.